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Director of Marketing

Always wanted to run away and join the Circus? Here’s your chance!

We are a band of mad scientists, artists, inventors, storytellers and performers and we built a 35,000 sq. ft. micro-amusement park, which opened in the Arts District in DTLA in September. We are looking for a hands-on, experienced, and passionate Marketing Director who loves immersive entertainment, amusements parks, and a little irreverence.

Who are you? You know how to drive an audience to your venue. You know how to make a relevant marketing strategy and have executed marketing plans yourself in the past. You are curious about audiences and the best ways to connect with them. Oh, and you love the “start-up” life and rolling up your sleeves to get the job done.

Key Responsibilities 

  • Willingness to accept the most effective role;
  • Work closely with the Senior Team to define the overall corporate brand voice, positioning and act as lead brand steward, ensuring all communications and materials are consistent in terms of style, voice/tone and style/quality;  
  • Deeply understand the brand’s target audience(s), competitive landscape, and local market trends for each Two Bit Circus location;
  • Lead the development of annual marketing plan(s) for existing, as well as new locations in order to meet established revenue goals.  This includes specific strategies for new customer acquisition, customer retention, as well as budget and resource management.  
  • Plan and execute omni-channel creative marketing campaigns across owned, earned and paid channels, including social media, web, direct/email, video and events.
  • Lead the internal marketing team, ensuring successful execution of key initiatives, on time, on brand and on budget as well as providing mentorship and career path development for all direct reports. 
  • Engage and effectively collaborate with agency resources to support critical areas, including PR, working media, creative support, direct marketing, analytics, research;
  • Establish a core suite of KPIs and reports, share data with key internal stakeholders, and leverage performance data to inform the ongoing optimization of marketing plans     
  • Collaborate with Operations and Production teams to successfully design, execute and market events and partnerships;  

Qualifications

  • 7+ years of marketing experience, ideally in industries with perishable inventory such as location-based entertainment/attractions, hospitality, museum, and/or retail;
  • Outstanding written communication skills and an ability to translate complex ideas into simple and intuitive messaging;
  • Strong leadership skills and collaborative mindset, particularly in leading an internal team as well as agency resources.
  • Tech-savvy and experienced with modern digital marketing platforms and assets, including video, apps, digital media, CRM, web site, and social media;
  • Familiarity and passion for immersive entertainment and games is also a bonus
  • Adept at creating and managing annualized marketing plans and budgets;
  • Strong analytical skills, including translating data into relevant action items;
  • Bachelor’s degree required, preferably with focus in Marketing and Communication;
  • Startup experience is a huge plus;

Benefits

  • Stock option package commensurate with experience
  • Health, dental and vision benefits
  • Flexible PTO
  • Dog-friendly office
  • Super creative work space
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